At Worldpackers, we believe that travel can transform people - and transformed people can transform the world. ✨

Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world.

Our purpose is rooted in connection. We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel.

Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place.

Being part of Worldpackers means working with purpose - helping more people experience transformative journeys through connection.

We’re looking for someone who wants to grow with us and help create unforgettable collaborative experiences around the world. 🌎

We are looking for a Performance Analyst to join our Growth Marketing Team. In this role, you will be integral to the optimization and execution of our marketing campaigns, playing a key role in driving conversions and revenue through a data-driven mindset.

Main Responsibilities:

• Own Paid Media Campaigns: Develop, implement, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, and other channels (Spotify, streaming, etc.).

• Drive Strategy & Insights: Conduct A/B testing and analyze data to bring actionable insights on audiences, formats, and creative approaches.

• Optimize Resource Allocation: Manage budgets effectively to maximize ROI and identify CRO opportunities to improve conversion rates.

• Reporting: Provide regular updates on performance metrics like CTR, CPL, CPA, and ROAS.

• Collaboration: Align with Creative and Content teams to deliver optimized assets and expand into new paid channels.

Requirements:

• 2+ years of experience in performance marketing (strong focus on Meta Ads and Google Ads).

• Proven experience with mobile app advertising (Google App Campaigns, Apple Search Ads, Meta App Install ads).

• Proficiency in designing, executing, and optimizing digital campaigns.

• Understanding of marketing funnels and user acquisition.

• Analytical mindset with a data-driven approach to decision-making.

• Strong English proficiency is a must.

• Knowledge of tools like HubSpot, Google Analytics, and Canva.

Differentials:

• Proficiency in Spanish and/or Portuguese.

• Entrepreneurial mindset and experience in fast-paced environments.

What we offer:

• Anywhere Office: Fully remote work.

• Collaborative Environment: Work with a global and passionate team.

• Growth & Learning: A seat at the table in a high-growth tech company.

• Mastery Budget: Monthly financial incentive for your professional development and continuous learning.

• Book Incentive: Up to 3 books per quarter to support your career growth.

• Free Worldpackers Membership: 1 year of WP Solo Pack (Trips Solo + full Academy access).

• Home Office Support: Annual budget for office supplies and technical assistance/notebook upgrade support.

• Referral Bonus: A program that rewards you for bringing new talent to the team ($200 USD per hired referral).

Come be part of a global team on a mission to make travel more meaningful and transformative! 💙