# Social Media Analyst

**Company:** Worldpackers
**Department:** Marketing
**Role:** Branding
**Location:** Worldwide
**Remote status:** Fully Remote

At **Worldpackers** , we believe that **travel can transform people** - and transformed **people can transform the world**. ✨

Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world.

Our purpose is rooted in **connection**. We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel.

Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place.

**Being part of Worldpackers means working with purpose - helping more people experience transformative journeys through connection.**

We're looking for a Social Media Analyst to own the day-to-day voice and performance of Worldpackers' main brand across English, Spanish, and Portuguese. This is our biggest combined audience, spanning three culturally distinct markets, and it's a role for someone who loves turning a content strategy into posts that actually perform — not just fill a calendar.

You'll work from a content framework and calendar that our Social Media Strategist sets, and your job is to bring it to life: adapting it for each market, keeping an eye on what's working, and flagging what isn't. You'll be working closely with the Strategist to figure out where to focus each cycle.

#### **What you'll do**

- Own the channels: Instagram EN, ES, and PT today, plus any new main-brand channel that comes online (YouTube, X, LinkedIn, Pinterest, and beyond).

- Bring the calendar to life: execute the content calendar across all three languages, adapting each post to feel native to that market — not a straight translation.

- Chase real engagement: prioritize quality and meaningful interaction over just hitting a posting quota.

- Brief the creative team: identify what assets your calendar needs and request them with enough lead time — you brief and direct, you don't produce.

- Direct creators: brief and guide the creators working on Membership content, using the templates and cadence already in place.

- Report on performance: track engagement rate, saves, shares, and reach for each market every cycle, and flag issues early — especially anything affecting Spanish or Portuguese.

- Keep an ear out: monitor brand mentions and conversation across the three accounts for trends, sentiment, and anything that needs a response, routing it to the right person.

- Use the stack: work daily in Sprout Social, ManyChat, and LinkTree (or whatever tools we adopt next).

#### **What we're looking for**

- 1–3 years running branded social media accounts with real engagement or growth goals to hit.

- Fluent English, plus Spanish or Portuguese — with working comfort in the third language, or a solid plan to get there. Ideally you're strong in at least two of the three.

- Comfortable reading performance data and adjusting content based on what the numbers tell you, not just posting on schedule.

- Experience briefing external creators or freelancers against a content calendar.

#### **Nice to have**

- Experience with a membership or subscription-style brand, rather than a launch- or campaign-driven one.

- Hands-on familiarity with Sprout Social, ManyChat, or similar tools.

- Background in travel, work-exchange, or marketplace brands.

_This position is no longer accepting applications._